InMobi Landing Page Design System

Landing pages at InMobi were being built across three different brand guidelines: InMobi Global, InMobi Glance, and InMobi Microsoft, with little standardization and a lot of repeated decisions. I created this design system to change that.

Designed specifically around the constraints of the Unbounce platform, it gave the team a practical, opinionated framework to work from, covering everything from typography and color to layout grids, iconography, reusable components, and developer instructions. Rather than a theoretical system, every decision was grounded in what actually works within a no-code builder environment.

The result was faster page production, fewer inconsistencies across campaigns, and a clearer handoff process between designers and developers.